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Inbox Innovation

Specialist service

Automated email programme

AI that plans, writes, builds, checks and sends your routine and triggered email inside your design system, with rules your team sets and approvals where they matter.

Price
From £9,500, then from £1,500 a month
Time
Six to eight weeks to level two
Discuss automated email programme

The problem

Most CRM teams spend their week producing email rather than improving it: briefing, building, checking and scheduling the same kinds of message for every property and market.

AI can now do most of that work, but only safely inside a system. Without one, it invents layouts, misses legal lines and sends things nobody approved. With one, it fills tested components, passes every check and follows your approval rules.

Usually right for

  • Groups sending many similar emails across properties or markets
  • Teams with an email design system, or one being built
  • Brands with booking, stock or event data the calendar can follow

What you get

  • Automation rules: what can send automatically, what needs approval, what always needs a person
  • Claude connected to your system, data and platform through MCP and a brand Skill
  • The Health Check as a hard gate before every send, with your thresholds
  • Approval flow in the Composer and a weekly plain-English report
  • Volume caps, automatic pause on rising complaints, and a kill switch
  • A full send log for audit, and monthly tuning as you move up a level

How it runs

  1. 01 · Weeks 1 to 2

    Rules

    Agree the levels, approval rules, limits and the data the system may use.

  2. 02 · Weeks 3 to 5

    Connect

    Connect Claude, your data and your platform; encode voice and journeys in a Skill.

  3. 03 · Weeks 6 to 7

    Shadow

    The system drafts alongside your team for two weeks; nothing sends without approval.

  4. 04 · Week 8

    Go live

    Level two goes live. Monthly reviews decide when to move up.

What changes

  • Production time for routine sends close to zero
  • Every email on-brand and checked by construction
  • Your team’s time moves from building to deciding

Questions

Do we need a design system first?

Yes. The system is what makes automation safe. If you don’t have one, we build it first; the price above assumes it exists.

Can it send without anyone checking?

Only the kinds of email you choose, and only after they have passed every check. Anything new, anything about prices, legal terms or apologies, always waits for a person.

What if it gets something wrong?

It pauses itself when complaints or unsubscribes rise, every send is logged, and one switch stops everything. Routine sends are low risk by design; high-risk ones are never automatic.

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