Why a specialist
A CRM agency does everything. We do email, properly.
Full-service CRM agencies are a good fit when you need strategy across seven channels. When what you need is every email on-brand, accessible and quick for your own team to build, a specialist costs less and delivers more of it.
Side by side
| Typical CRM agency | Inbox Innovation | |
|---|---|---|
| What you buy | A CRM partner across email, push, SMS, social and web | An email design system your team runs itself, and nothing else |
| Price | Retainer or project, quoted after discovery | Published fixed prices, from £1,500 for an audit |
| Who does the work | Account lead, strategist, designer and coder | Douglas Baker, from first call to final code |
| Where your team edits | A third-party drag-and-drop editor | The Composer, built on your own components |
| Accessibility | Described as a standard to follow | WCAG 2.2 AA, tested in light and dark mode, checked on every email |
| Before you sign | A contact form | A free Health Check on any email you send today |
| Results | Headline percentages | Every result with its baseline and timeframe, or not published |
- What you buy
- An email design system your team runs itself, and nothing else
- Typical CRM agency: A CRM partner across email, push, SMS, social and web
- Price
- Published fixed prices, from £1,500 for an audit
- Typical CRM agency: Retainer or project, quoted after discovery
- Who does the work
- Douglas Baker, from first call to final code
- Typical CRM agency: Account lead, strategist, designer and coder
- Where your team edits
- The Composer, built on your own components
- Typical CRM agency: A third-party drag-and-drop editor
- Accessibility
- WCAG 2.2 AA, tested in light and dark mode, checked on every email
- Typical CRM agency: Described as a standard to follow
- Before you sign
- A free Health Check on any email you send today
- Typical CRM agency: A contact form
- Results
- Every result with its baseline and timeframe, or not published
- Typical CRM agency: Headline percentages
Six reasons brands choose a specialist
01
One discipline, done deeply
Email design systems are all we do. No channel strategy, no social, no paid media. Every hour goes into the part of CRM your customers actually open.
02
The person you brief writes the code
Fourteen years in email, a decade at Burberry, Maybourne’s system since 2018. Nothing is handed to a junior or an outsourced team.
03
You know the price before the first call
Every service has a published starting price and a fixed scope. The audit fee is credited if a build starts within 60 days.
04
Try it before you buy it
The Health Check and Composer are open now. See exactly what your team would use, in your browser, without a sales call.
05
Accessibility you can verify
This site passes automated WCAG 2.2 AA checks on every page, and so does every email in the demo system. The Health Check runs the same tests on yours.
06
Results you can check
We only publish a figure with its baseline, its timeframe and how it was measured. If we can’t show the working, we don’t quote the number.
Email built for
All work- Design system, 7 brands2018+
- CRM email and design system2015+
- Editorial and auction email2020
- Modular campaign kit2019–2021
- Launch and lifecycle email2019–2020
- Newsletter system2019–2021
- UK and US campaigns2012–2015
- Seasonal campaigns2012–2015
Maybourne properties on the same system
- Surrenne
See the difference on your own email.
Paste the HTML of any email you sent this week. Nineteen checks, a score and a report in seconds, nothing uploaded.