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Inbox Innovation

Newsletter · every two weeks

The Inbox Brief

What changed in email, and what to do about it. Written for CRM and brand teams at hotel groups, members’ clubs and luxury retailers. Five minutes, every other Tuesday.

  • What changedGmail, Apple, Microsoft and Yahoo rule changes, platform deals and regulation, explained in a paragraph each.
  • What to doEvery story ends with the action for a brand with several properties or markets. No hype, no listicles.
  • One teardownA real email from hospitality or luxury retail, taken apart and rebuilt: what works, what breaks, what it would take.
  • From the studioNew tools and templates first: the Health Check, the Composer and the component library.

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Issues

Coming up

  • Write the first two lines for the machine: inbox AI and booking emails
  • Outlook’s Promotions tag, your logo in the inbox, and one-click unsubscribe
  • Dark-mode logos: the three-file fix
  • Portable templates: surviving a platform change