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Inbox Innovation

Journal

Notes on email that holds together.

Short, practical pieces on rendering, dark mode, deliverability and running email across more than one brand.

  1. 10 November 2026The emails nobody ownsBooking confirmations and order emails are the most-opened messages a brand sends, and usually the least looked after.4 min
  2. 3 November 2026Templates versus systemsA template is a finished email someone is going to change. A system is a set of parts that only fit together the right way.3 min
  3. 27 October 2026One codebase, seven hotelsHow Maybourne Hotel Group sends for Claridge’s, The Connaught, The Berkeley and their sister properties from one component library.4 min
  4. 20 October 2026Why Gmail clips your email, and what it hidesGmail cuts off messages over 102 KB. The part it hides is usually the part you are legally required to show.3 min
  5. 13 October 2026Why your logo disappears in dark modeA dark logo on a transparent background is invisible to a growing share of readers. Three ways to fix it.3 min
  6. 6 October 2026Classic Outlook still renders email with WordWhy rounded buttons turn square, background images vanish and modern layouts collapse.3 min

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