Hotels and hospitality
One group, many properties, every email unmistakably theirs.
Hotel groups ask email to do two jobs at once: carry the distinct character of each property and run reliably at scale across booking, pre-arrival, stay and loyalty. A design system is how both happen from one codebase.
What makes it hard
Each property has its own identity
Palettes, typefaces, voice and footers differ by hotel. Without tokens, every property becomes a separate template library to maintain.
Transactional emails carry the stay
Confirmations, pre-arrival and in-stay messages are read by nearly every guest, often on a phone, in dark mode, on the way to the airport.
Corporate inboxes still run classic Outlook
Events, meetings and B2B audiences read in Outlook for Windows, where most layouts break unless built for it.
New openings arrive on deadline
A new hotel or residence needs a complete email setup before launch, consistent with the group but recognisably itself.
Journeys we build
All from one component library, in your brand, for your platform.
- Booking confirmation and amendments
- Pre-arrival and upsell
- In-stay and spa
- Post-stay and review
- Loyalty and direct-booking offers
- Events, meetings and MICE
Proof
Maybourne Hotel Group
Seven hotel and residence brands sending from one component library on Dynamics 365 since 2018.
Where to start
Email design system
Brand tokens, a hand-coded component library and journey templates, delivered into your ESP and documented.
From £12,000 · Six to ten weeks
Transactional journey redesign
Booking, order, dispatch and account emails rebuilt as one designed journey, not a pile of templates.
From £6,000 · Four to six weeks
System care
A day or two each month as your email specialist: QA before sends, reviews of agency work and new components as you grow.
From £1,200 a month · Rolling, 12-month terms