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Inbox Innovation

Core service

Email design system

Brand tokens, a hand-coded component library and journey templates, delivered into your ESP and documented.

Price
From £12,000
Time
Six to ten weeks
Discuss email design system

The problem

Without a system, every new email is a copy of an old one. Brands drift, Outlook bugs multiply and the code grows until Gmail starts clipping it. Every new property or campaign format means another brief to a developer.

A system separates what never changes, structure and rendering, from what changes every send, words and images. Your team builds the emails; nothing breaks.

Usually right for

  • Hotel and hospitality groups with several properties
  • Luxury and premium retail with multiple markets or sub-brands
  • Members’ clubs and venue groups with event-led programmes

What you get

  • A token layer per brand or property: colour, type, spacing, radius, in light and dark
  • Sixteen to twenty components, hand-coded and tested in Outlook, Gmail, Apple Mail and dark mode
  • Journey templates: welcome, confirmation, pre-arrival or dispatch, campaign, loyalty, win-back
  • Build into Dynamics 365, Salesforce Marketing Cloud, Braze, Klaviyo or HubSpot, with locked structure and editable content
  • Plain-text versions and personalisation mapped to your platform’s fields
  • Documentation and a recorded handover session

How it runs

  1. 01 · Weeks 1 to 2

    Foundations

    Kick-off, token files for every property, component inventory agreed against your journeys.

  2. 02 · Weeks 3 to 5

    Components

    Designed in Figma, built in HTML, tested across clients. Review at the end of week four.

  3. 03 · Weeks 6 to 7

    Journeys and build

    Journeys assembled and loaded into your platform. Test sends to your team.

  4. 04 · Week 8

    Handover

    Documentation, training and your first live send built by your team, with support.

What changes

  • Every property on-brand from one codebase
  • Campaigns built in hours by your own team
  • A new property added with a token file, not a rebuild

Questions

Who owns the system?

You hold a perpetual licence to use and modify everything delivered for your brands. The underlying framework stays with Inbox Innovation so it keeps improving.

Can it work alongside our agency?

Yes. The system gives agency work a standard to build to, and we can review their templates against it.

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