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Inbox Innovation

Core service

Email audit

A scored, prioritised review of every live template you send, with the proposal for what a system would look like.

Price
From £1,500
Time
Two weeks
Discuss email audit

The problem

Most programmes have never been looked at as a whole. Campaigns get attention every week; the welcome series, booking confirmations and password resets were built once and left. Nobody knows how they render in Outlook, in dark mode or with images off.

An audit gives you that picture in two weeks, scored so you can see where the risk is and ranked so you know what to fix first.

Usually right for

  • Groups with several properties or sub-brands
  • Teams about to change agency or platform
  • Anyone whose transactional emails predate the current brand

What you get

  • Every live template rendered across 40-plus clients, including Outlook for Windows, Gmail, Apple Mail and dark mode
  • Scores for rendering, dark mode, accessibility, deliverability, brand consistency and template health
  • Accessibility review against WCAG 2.2 AA: contrast, alt text, structure, language, text size
  • Deliverability basics: SPF, DKIM, DMARC, size and Gmail clipping, unsubscribe compliance
  • A written report with a ranked fix list and screenshots per template
  • A costed proposal for a design system, if one is warranted

How it runs

  1. 01 · Day 1

    Kick-off

    Thirty minutes to agree scope and get read access to the ESP or the template files.

  2. 02 · Days 2 to 4

    Inventory

    Every template and automated journey catalogued, with owner, last edit and send volume where available.

  3. 03 · Days 5 to 8

    Testing

    Rendering, accessibility and deliverability checks, scored per template.

  4. 04 · Days 9 to 10

    Report

    Report and fix list delivered, then walked through in a one-hour session.

What changes

  • A clear view of what your readers actually see
  • A fix list your team or agency can act on immediately
  • The numbers to justify, or rule out, a larger investment

Questions

Do you need access to our ESP?

Read-only access is ideal. Exported HTML files or test sends work too.

Is the audit fee credited against a build?

Yes, if a system build starts within 60 days of the report.

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