workcase studies
Work that ships, and keeps shipping.
Fourteen years of email for luxury, hospitality, fashion and media. The pattern is the same each time: build the structure once, then let the team send from it.
- years in email
- 14
- brands in this portfolio
- 8
- Maybourne properties on one system
- 7
- longest-running system, still live
- 2018
8 case studies shown
Luxury hospitality · 2018 onOne email system for seven hotels and residences
+73%more campaigns sent in 2024, from the same library
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Luxury retail · 2015 onDesign-system thinking brought to CRM at a global luxury house
2brand identities carried by one template system
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Art marketplace · 2020Editorial, auction and follow emails as one template family
6email formats rebuilt from one component set
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Fashion retail · 2019–2021Campaign emails with a voice, built fast
Weeklycampaigns shipped from one small block kit
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Skincare, direct to consumer · 2019–2020A campaign programme for a direct-to-consumer launch
1 kitfrom launch to Black Friday, gifting and referral
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Media · 2019–2021A weekly newsletter system for a news app
3newsletter formats editors fill each week
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Fashion retail · 2012–2015High-volume retail campaigns
2markets, UK and US, from one grid system
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Fashion retail · 2012–2015Campaign email for a brand built on wit
2ranges, womenswear and menswear, every season
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