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Inbox Innovation

Specialist service

AI-ready email system

Your email design system made readable by Claude and other AI tools, so they draft on-brand emails that pass your checks before anyone sends them.

Price
From £5,000
Time
Three to five weeks
Discuss ai-ready email system

The problem

Marketing teams are already asking AI to write emails. Without a system to work inside, it invents layouts, guesses colours and produces HTML that breaks in Outlook. Someone then rebuilds it by hand.

An AI-ready system gives the model your components, tokens, voice and rules as structured data, and puts an automated check between its draft and your platform. The AI writes the words and chooses the blocks; the system guarantees the rest.

Usually right for

  • Teams using Claude, ChatGPT or Copilot for copy today
  • Brands with an existing component library or one in build
  • Groups that need many on-brand variants quickly

What you get

  • Machine-readable system file: tokens, components, field limits and rules as JSON
  • A Claude Skill that teaches your brand voice, journeys and how to fill each component
  • An MCP server or API connection so Claude can read the system and return drafts
  • Automated Health Check gate: drafts below your threshold are returned, not sent
  • Import into the Composer for human review, then export to your ESP
  • Prompt library and a short playbook for the team

How it runs

  1. 01 · Week 1

    Map

    Inventory components, tokens and rules; decide what the AI may and may not change.

  2. 02 · Weeks 2 to 3

    Encode

    Write the system file and the Skill; connect Claude through MCP or the API.

  3. 03 · Week 4

    Gate

    Wire in the Health Check and review flow; test with real briefs.

  4. 04 · Week 5

    Hand over

    Train the team, agree the review rules and measure the first month.

What changes

  • Briefs to reviewable drafts in minutes
  • AI output that is on-brand by construction
  • No AI-written HTML reaching your platform unchecked

Questions

Does the AI write the HTML?

No. It chooses components and writes the words. The HTML comes from your tested components, so it renders the same as everything else.

Is our data sent to an AI provider?

Only the brief and the system file, which hold no customer data. Personalisation tokens stay as tokens until your ESP fills them.

Does it only work with Claude?

Claude is the default because of its MCP and Skills support. The system file is plain JSON, so other models can use it too.

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