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Inbox Innovation

Specialist service

Platform migration and template rebuild

Moving ESP? Rebuild your templates once, properly, instead of copying old problems onto a new platform.

Price
From £8,000
Time
Six to eight weeks

The problem

A platform migration is the one moment every template has to be touched anyway. Most teams copy the old HTML across and inherit every old bug, along with code the new editor cannot handle.

We rebuild the library natively for the new platform, so its editor, personalisation and testing work as intended from day one.

Usually right for

  • Teams moving between Dynamics 365, Salesforce Marketing Cloud, Braze, Klaviyo or HubSpot
  • Groups consolidating several platforms into one

What you get

  • Inventory of every template and journey to migrate, with a keep, merge or retire decision
  • Components rebuilt for the new platform’s editor and personalisation language
  • Merge fields, unsubscribe and preference links mapped to the new platform
  • Side-by-side rendering tests, old against new
  • Migration guide and training for your team

How it runs

  1. 01 · Weeks 1 to 2

    Inventory

    What exists, what is used and what can go.

  2. 02 · Weeks 3 to 6

    Rebuild

    Library rebuilt natively, tested against the old output.

  3. 03 · Weeks 7 to 8

    Cut-over

    Templates live, team trained, old platform retired.

What changes

  • A clean start on the new platform
  • Fewer templates to maintain
  • A team that can use the new editor fully

Questions

Do you handle data migration?

No. We work alongside whoever migrates data and automation, and own the templates and content layer.

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