Specialist service
Platform migration and template rebuild
Moving ESP? Rebuild your templates once, properly, instead of copying old problems onto a new platform.
- Price
- From £8,000
- Time
- Six to eight weeks
The problem
A platform migration is the one moment every template has to be touched anyway. Most teams copy the old HTML across and inherit every old bug, along with code the new editor cannot handle.
We rebuild the library natively for the new platform, so its editor, personalisation and testing work as intended from day one.
Usually right for
- Teams moving between Dynamics 365, Salesforce Marketing Cloud, Braze, Klaviyo or HubSpot
- Groups consolidating several platforms into one
What you get
- Inventory of every template and journey to migrate, with a keep, merge or retire decision
- Components rebuilt for the new platform’s editor and personalisation language
- Merge fields, unsubscribe and preference links mapped to the new platform
- Side-by-side rendering tests, old against new
- Migration guide and training for your team
How it runs
01 · Weeks 1 to 2
Inventory
What exists, what is used and what can go.
02 · Weeks 3 to 6
Rebuild
Library rebuilt natively, tested against the old output.
03 · Weeks 7 to 8
Cut-over
Templates live, team trained, old platform retired.
What changes
- A clean start on the new platform
- Fewer templates to maintain
- A team that can use the new editor fully
Questions
Do you handle data migration?
No. We work alongside whoever migrates data and automation, and own the templates and content layer.
Other services
Email audit
A scored, prioritised review of every live template you send, with the proposal for what a system would look like.
Email design system
Brand tokens, a hand-coded component library and journey templates, delivered into your ESP and documented.
System care
A day or two each month as your email specialist: QA before sends, reviews of agency work and new components as you grow.